To meet the needs women have in their daily lives, their careers, their families and their communities, General Motors designs, develops and produces products with the quality, safety, technology and fuel efficiency women want and need.

General Motors recognizes the need to build an organization that values every human being, allowing every one to follow their own passion to succeed and realize their vast potential. Today, more women than ever are showing they have a passion to succeed in business, taking leadership positions as well as starting their own companies. For this reason among many, GM has been a partner with ATHENA International for over 25 years, building at the national and grass roots levels for assisting women in reaching their full leadership potential.

“We enthusiastically support our local ATHENA Award program, as we have since it began. It’s an honor and a privilege to recognize outstanding women in our community”.

                                                           Chuck Boyle, President, Boyle Buick Pontiac

The General Motors Women's Retail Initiative is dedicated to increasing the female presence in the automotive industry by attracting women into GM retail organizations as dealer operators, general managers and employees and making the dealership environment attractive to female customers and employees. Click here to learn more.

GM Student Design Competition fuels the creativity of Chicago-area fashion students. Imagine 2008 showcased the automotive-inspired designs. David G. Lyon, Director of General Motors Interior Design is pictured at right with IAD students. Lyons states, "Fashion continues to inspire automotive design".

Sponsored by GM for the sixth consecutive year, Imagine 2008 celebrated the creativity of the Academy’s talented fashion and design students, which included five winners of the 2008 GM Student Design Competition who designed a unique collection of garments inspired by GM’s hottest new products.

The designs will be on display at the Fourth Annual Chicago ATHENA Awards Luncheon.

International of Design & Technology Students showcase their designs based on impressions from various GM vehicles. Click to watch the Imagine 2008 video.








General Motors is a proud sponsor of local and national ATHENA programs and events.